Designed, assembled and regulated in England.
Hand-wound Sellita SW261-1 movement
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Pure Steel GR
1.336,00 € (Excl.Tax)Despatched 5-7 days
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Pure Steel KH
1.336,00 € (Excl.Tax)Despatched 5-7 days
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Pure Steel WH
1.336,00 € (Excl.Tax)Despatched 5-7 days
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Pure Bronze KH
1.336,00 € (Excl.Tax)Despatched 5-7 days
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Pure Bronze BK
1.336,00 € (Excl.Tax)Despatched 5-7 days
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Pure Steel BK
1.336,00 € (Excl.Tax)Despatched 5-7 days
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Pure Bronze BL
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Bronze GR
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Steel OR
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Steel BL
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Steel YL
1.336,00 € (Excl.Tax)Despatched 5-7 days
At a glance
Pure is a 38mm hand-wound watch shaped by proportion, detail and restraint.
Available in stainless steel and bronze, each model shares the same underlying design, expressed through subtle variations in material and finish.
Every watch is designed, built and regulated in England by Pinion’s founder, Piers Berry – a rare approach where the designer is also responsible for the finished watch.
Size
38mm
Height
11mm
Movement
Hand-wound
(Sellita SW261-1 M)
Strap
20mm
Water resistance
100 metres
Glass
Sapphire crystal
Designed for everyday wear
Pure has been refined into a compact 38mm case with carefully balanced proportions. Slimmer, more wearable, and suited to a wide range of wrists, it reflects a shift towards more considered sizing without compromising presence.




Trusted by collectors worldwide
Pure concept
Pure returns to one of Pinion’s earliest designs, first released in 2014, and reinterprets it with a more refined and contemporary approach.
The dial carries forward elements of the original design language, while the case has been completely reworked to a smaller 38mm size. Brushed surfaces are paired with polished edges, bezel and case back to create a subtle interplay of finishes.
A high-domed sapphire crystal introduces a gentle distortion at the dial’s edge — a small detail that adds depth and character.

Gilt heart
At the centre of Pure is the Sellita SW261-1 hand-wound movement, developed to Pinion’s specification.
Finished in gilt with striping and blued screws, the movement has a warmth and depth more often associated with vintage hand-wound watches. It is visible through a sapphire case back, keeping the mechanical character of the watch part of the experience.
Printed on the inside of the case back is a skeletal hand illustration by British artist Keisha Karlsen — a reference to the original Pure motif.
Pure detail
The dial is where Pure expresses its character most clearly.
Each version features a multi-level painted surface with applied numerals that lift from the dial to create depth and clarity, filled with Super-LumiNova X1 for a clean blue glow in low light.
Hands are finished to suit each case:
• Black polished hands on steel models
• Brushed bronze-plated hands on bronze models
At 6 o’clock, a recessed small seconds display adds balance, with a subtle reference to traditional pocket watches.


Bronze heritage
Bronze has been part of Pinion’s story from the beginning.
In 2013, Pinion introduced one of the first modern British watches to use a bronze case. That same thinking returns here.
The bronze models are fully brushed, allowing the material to develop a natural patina over time. Each watch evolves with wear, creating a unique surface shaped by how it’s used.
One pair of hands
Every Pure watch is designed, assembled, regulated and tested in England by Pinion’s founder, Piers Berry.
From first sketch to final inspection, each movement is adjusted by hand and tested across multiple positions to ensure consistent performance.
Because the same person both designs and builds the watch, there is a direct connection between intention and execution — an approach that has become increasingly rare.

Shop the Pure collection
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Pure Steel GR
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Steel KH
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Steel WH
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Bronze KH
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Bronze BK
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Steel BK
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Bronze BL
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Bronze GR
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Steel OR
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Steel BL
1.336,00 € (Excl.Tax)Despatched 5-7 days
-
Pure Steel YL
1.336,00 € (Excl.Tax)Despatched 5-7 days
Specifications
Dimensions
Diameter
38mm (excluding crown)
Length (lug to lug)
44mm
Strap
20mm
Depth
11mm (including glass)
Weight
52g (60g with leather strap)
Movement
Sellita SW261-1 M
Manual winding
Gilt finish, striping, blued screws
28’800 vibrations per hour (4 Hz)
23 Jewels
45 hours (typical) power reserve
No date
The date mechanism and crown position have been removed by the manufacturer.
Accuracy
Regulated in-house to 3-positions (dial-up, dial-down, crown-down)
+/- 5 seconds to +/- 15 seconds per day accuracy
Case
Water resistance
100 metres / 10 ATM
Material
Stainless steel, brushed and polished finishes / Bronze case, brushed finish
Case back
Sapphire glass exhibition back, screen-printed motif (inside)
Stainless steel, brushed and polished finishes
Crown
Push-down with double o-ring fitting
Glass
High-domed sapphire crystal, anti-reflective coating (inside only)
Details
Dial
Painted dial, applied indexes
Hands
Brass hands, coated (black polish / bronze colour)
Luminance
Super-Luminova X1 (indexes, hands)


